Another single-figure poll lead for the Conservative Party in the YouGov Telegraph poll. This is down from 14% in the last comparable poll in that newspaper and it is the leading headline in the print edition, suggesting that it is has had an impact on party confidence despite still predicting a 22-seat majority. There is now no room for error with the Tories' lead - either they find a way to continue to land punches on the government or they face a winter of their own discontent as the trend continues. The poll stands at 42-33-15 (Con-Lab-Lib), and the leader writer urges the Tories to show "more boldness" on the economic front despite a well-received speech by George Osborne to the LSE (my former university, where despite being a Labour student I mostly knocked around with the Conservative Future chapter there - if anyone still knows Michael Blackwell and Richard Wignall, tell them even I joined you in the end!).
At the moment I am doing spreads for every poll result or major speech to try and get an even idea of the Tories' prospects. Lately I have been finding that they are internally divided but this is not having an external impact as yet. Once however the bad cards start to filter through to the outcome end of the spreads I do, then serious trouble should be beginning to erupt. At the moment the cards have decided there is still enough advice left unanswered and are hedging their bets about possible and more drastic solutions.
This spread turned out to have thirteen cards so, ever the superstitious one, I added a fourteenth summary card to make sure I didn't prejudice the Tories' outcome too much. I will say that when the article appeared on the Torygraph website just before midnight last night it hit me full in the face like a steam train rather than being a relief. Not good at all, just like in the run-up to the last election where things such as the Howard Flight affair made my teeth go numb with fright even though they had little to no impact on the doorstep. When dealing with the media my initial reaction to any article is quite strong and I won quite a bit of money (all now spent, alas) on predicting the third place results in Ealing Southall last summer, so I do take pride in being accurate with my predicitions. Glenrothes is still hazy, but that's because, as a natural Tory, there is nothing much riding on it directly to be of much interest to my sixth sense.
I will do Glenrothes later - I have a lot of time at the moment - but this was too interesting to pass up.
0. Situation card - VI SWORDS - "The solving of immediate problems, a moving away from imminent danger. Does not suggest complete success which absolves the need for future struggle, but indicates some major obstacle has been oversome and progress can be resumed. May indicate travel away from trouble to more harmonious circumstances and surroundings."
The Tories are relieved by this because it is not as bad as they were expecting, though still a decrease of 5% over the same poll last month. As the card description states the Tories need to keep going - they can't just relax again and float by in a beatific haze. They are being made to work hard to keep ahead. Because in an election polls often come back towards the government, there is not enough slack in the system to take victory for granted, and Tory cards at the moment indicate internal problems which are still - for the moment - not showing external cracks. This will give Cameron something to think about before he goes any further.
1. External reaction (party support) - THE HERMIT - "Indicates a need to retire from activities in order to think and plan. A warning against attempting headlong progress without careful planning to support it. Help and advice from a wise counsellor - this may be another person or the voice of one's inner self. A need to take things slowly, seeking out the right path before proceeding further. Discretion and silence."
The Tories are not making to many rash statements and have closed ranks rather in order to ward off any display of internal indiscipline. It is apparent from this card that there is some sort of isolation or deep contemplation going on - in public at least - and there is a retreat into conservative actions and less flamboyance on the part of the leadership. While the lead is still there, it is now more fragile than previously enjoyed, and the Party needs not to let that panic it at this particular time.
2. Internal reaction (party support) - PAGE OF SWORDS - "He is vigilant and keen-sighted, and makes a good personal emissary. He is diplomatic and skilled in debate and is able to discern the true nature of any affair, no matter how involved. He is an expert negotiator on behalf of his superiors."
This card probably reflects internal discussion of a dainty and delicate nature between opposing factions and could indicate soul-searching going on into how the trend can be turned around or halted, because of the reducing majority forecast (22 at this poll) and the evening out of poll results recently into a single figure lead (8% lead/hung parliament on Oct 28), particularly after the Deripaska affair. A delicate situation needing careful handling.
3. Roots of poll result - KNIGHT OF WANDS - "He is alert, active, swift-moving, unreasoning but highly intuitive. His movements are unpredictable and startling, but are generally seen to be wise in retrospect. He has an engaging temperament."
The party is responsive to its haemmorhage but cannot take full control because of its lack of national executive authority. It is responding to events but not in contrl of the agenda, leading to a situation where thought rather than action (i.e. The Hermit, above) is required to stimulate the falling results. Polls tend to be subjectively analysed, so the lack of dominance is the narrative here despite a lead which would still see a majority government if translated into parliamentary results. The party could not respond to recent concerns, therefore it has shown a loss, rather than a gain.
4. Immediate consequences of the poll - KING OF SWORDS - "He is mentally alert, inventive, of an original turn of mind, and is essentially rational in outlook. He is an advocate of law and order, and an upholder of authority. He seeks executive office in order to see his ideas put into practice. Because of his versatility he often fails through lack of steady purpose; having formulated one plan he then proceeds to the next one with undue haste. He is an advocate of modernity at the expense of tradition."
This tends to sum up the Cameron tendency well and is possibly an indicator that these tactics will not essentially change, both for the better and the worse. Cameron is tied to a course of action and to do a U-turn now would be foolish, although possibly a modification of his philosophy would be beneficial to increase the chances of being seen as a safe alternative rather than losing ratings as Labour get on with the job. He needs to change tactics slightly but will continue in the same way despite requests from people to shuffle Osborne out of the Treasury role to put a more heavyweight figure there.
5. Reaction to the poll (party leadership) - IX SWORDS - "Deception, disappointment, failure, cruelty, unreasoning passions, violence, scandal - all of which can be combated by resignation, passive obedience, faith and calculated inaction. This is the card of the martyr, it brings strength and new life out of suffering."
Again, a largely negative reading for what is a negative change in Tory fortunes as Labour return to active government. The reaction is one which seems to bring out the worst in Tory strategists - blaming all but their own tactics for the deflation of the poll lead. A problematic response to something which still brings them into government territory means things may get worse before they get better.
6. Published commentary on poll - X PENTACLES - "Inheritance, family wealth, blood ties. Prosperity built up through success we generations. Material security founded on the labours of one's ancestors. Can indicate good fortune regarding a will or dowry. The establishment of a family tradition."
The poll is being reported as something that still gives cause for hope - most notably be Anthony King in the Telegraph. Because it still produces an overall majority it is being treated as success and good fortune not to have fallen further, or that a supposed "Brown bounce" is nothing actually of the sort. However this is just how one paper is spinning the poll - others report it in the context of Osborne's speech to the LSE, and connect it with his putting forward of an economic statement, which commentators have been requesting for a while.
7. Lessons learned from poll - VIII CUPS - "Changes in the sphere of the affections. The severing of links with the past which have outlived their relevance. A turning away from established relationships and objects of affection in order to progress to something new and deeper. Can indicate disillusion with the present which inaugurates the growth of greater contentment in the future. A change of viewpoint or perspective."
The lessons learned learned indicate attempts to deal with criticism and take on board that which commentators have been waiting for from the Tories since the beginning of the banking crisis and discussions of recession. Here there is potential for the Tories to gradually reorientate their strategy and begin to respond as well as react. Coupled with the cards above even despite the anxious response to the poll the commentary has still given enough benefit of the doubt to make a Tory victory still possible, so the Tories can capitalise on the necessary elements of current tactics while leaving deeper strategy unchanged.
8. Advice to the leadership - IX CUPS - "Emotional stability, contentment, a benign outlook, kindliness, liberality, generosity of spirit, feelings of well-being. Inner security which radiates a general aura of goodwill. An affectionate nature. Circumstances which foster these qualities."
There is still time left which enables the Tories to reverse this trend, so long as they don't panic. Reading for depths of public contentment with these results and finding ways to turn the situation to their advantage in the long-term as well as the short means that they will be able to eventually maintain or increase their lead and therefore win the election outright.
9. Warning to the leadership - VIII SWORDS - "Despair, frustration, depression, hard work with little reward. Misapplication of effort.
The workings of fate and perhaps the danger of too much complacency and "ostrich" politics (the Poles have a term for it) might yet dislodge the Tories from this poll position and push Brown and Labour further up. There are warnings here that current efforts are being misdirected or the party is not making the impact it needs to stave off a crisis of confidence in the leadership once the polls consistently go below the level needed for an overall majority. The Party must avoid walking into traps like the Deripaska affair or allow Labour too many open goals, or it will be increasingly trapped (a traditional meaning for this card) without room for manoeuvre.
10. Solution - THE HIEROPHANT - "Good counsel, advice, exposition, teaching. A giver of wisdom or enlightenment, the revealer of that which is hidden. Freedom through knowledge, inspirational help, the comfort of religion."
The Tories evidently need some heavyweight assistance on their side in order to balance their team to cope with the coming months and the election. The chatter is all about whether Cameron will seek assistance from Ken Clarke and John Redwood, but from past form neither of these two men would directly involve themselves with the front bench, nor would Cameron seek them out. This can be assumed to be prescriptive, but there is an element of description in all tarot readings, so I would say someone will be eventually called upon to help, be it KC, JR or someone else with government experience.
11. Direction of Trend - VII WANDS - "Indicates a time of great possibility which requires the exercise of courage and determination if it is to be realised. Points to powerful competition, but victory through sustained effort. Triumph over the vicissitudes of fate through personal valour. Opposition, obstacles, adversities but the promise that success is within reach."
The situation is getting harder to fight as this can be seen as a step downwards from the relative ease of the last 12 months. With the government on the attack there is more of a challenge facing the Tories, who need to raise their game but may not have the current ability to do it without the help of more big-hitters. Trying to re-establish dominance is important here but whether this card is hopeful or a cause for concern is largely still in the eye of the beholder.
12. Actual reaction - IV PENTACLES - "Complete material stabiity. The establishment of a financial or commercial empire. Triumph and the assumption of authority in business. Power achieved through acquaintance of goods and possessions. The card indicates that monetary problems will be overcome and obstacles to business success removed. It shows law and order achieved through commercial transactions and peaceful negotiations rather than the impositions of force."
The IV normally symbolises defensiveness and protectiveness but it also looks like some lessons are learned at a basic level and the party's base remains solid, though not necessarily dynamic. The success and stability here is rooted in being able to hold onto previous gains but does not imply a dramatic gamble taken to increase that standing. Roots in defending existing property are good because they show a willingness to listen to trusted voices; however the absence of risk-taking implied by this does not mean anything more than inertia without substantial use of these gains to push forward.
13. Outcome - II PENTACLES - "The cycles of change at work in the world, the natural fluctuations of fortune which must be allowed for when planning ahead. Indicates movement and changes that are imminent - news, communications, journeys, all connected with business, money, material preoccupations. Stimulating developments which give birth to an atmosphere of light-heartedness, laughter, joy in the pleasures of society. Skilful navigation of the waters of existence, knowledgeable manipulation of the rules of life to attain continuing success."
There is direct movement forecast here though in what direction is not said - fluctuations in fortune are more likely to depend on what the party does from now on in, since the fluctuations are gradually now in Labour's favour and need to be the focus of Cameron's team - pacing themselves - but this has to be done so that the fluctuations inherent in this card do not work wholly in Labour's favour, nor do they stop the Tories eventually gaining the upper hand again.
14. One for luck - THE EMPEROR - "Will-power, self-control, conquest, authority and ambition. Knowledge acquired through experience, creative energy, vigour, all martial qualities. A great person, with influence to put at the disposal of the querent."
The elements of this spread seem to warn of a general uphill struggle, though not as yet as steep a gradient to be worth finding a different path. The Emperor as summary suggests firm control needs to be exerted or imposed to halt and reverse the trend as described in the VII Wands. The Tories need to make a decisive impact before they can undo this general downhill momentum and stop the fluctuations in their results turning into worrying change. They should have the initiative and courage to say what they want to say loudly and clearly to make a decisive impact on this negative trend.


